Series Five: Written Business Communications that get Results
It is no accident that the outstanding leaders in business, industry, government - in fact in all fields, are excellent communicators. It is reasonable to assume that several times in our lives our ability to write will make a difference in the advancement of our careers. Communication is the soul of business: analysis and solid decisions translated into clear messages that influence people.
By incorporating successful and transparent communications you reap the benefits of efficiency and higher productivity.
Whether a valid or invalid measure, the lack of communication skills tags people as being less competent, less attractive, and less qualified to be effective.
The formula to success is not necessarily all competence and knowledge. The formula is part knowledge and the rest the ability to write with competence.
Course details:
* Chart the communication process/ types of communication
* Communicate to build rapport and achieve desired outcomes
* Power talking
* Decide and plan your PURPOSE/expected results
* Types of communication
* Guide to business grammar
* Parallel construction
* Action verbs/Passive to active
* Business letters - measuring for clarity and conciseness
* Structure, using "Inverted Pyramid"
* Conveying "bad" news tactfully
* "Fog" index and applications
* E-mails, memos, faxes
* Five steps to short persuasive letters
* Report writing with impact and influence
* Five steps to short punchy reports
Outcomes for the participants is that they will be able to:
1. Use writing and grammar that presents a dignified IMAGE of them and the company.
2. Write with clarity and purpose
3. Grab and sustain your reader's attention
4. Use a conversational style
5. Transport ideas clearly, accurately, and efficiently
6. Use techniques to edit and reduce wordiness
7. Organise letters based on the Readers needs
8. Get people into your writing
9. Compile user-friendly reports
10. Communicate with purpose, people and presentation
